Christmas in July

In the United States businesses have created "Christmas in July." Since Christmas is for many businesses their most profitable season, it's no surprise they want to experience a bit of that success in another part of the year.

I don't mind Christmas in July. If it helps a business do better, as long as they are not crass or exploitative about it, that's fine with me. And it might even help to keep the spirit of Christmas alive in people's minds.

It's Christmas in my heart all year round!